FOR IMMEDIATE RELEASE
Research, Ad Veteran Joins Wade&Partners
Randy Brothers Brings 30 Years of Aftermarket Experience
(March 10, 2009) Elgin, IL: Aftermarket advertising and market research veteran Randy Brothers has joined Wade&Partners to provide a new resource for suppliers and distribution in manufacturing and distribution strategy.
“Randy is extremely skilled in the newest marketing and research techniques that can be applied to the automotive, heavy duty and industrial aftermarkets”, said Bill Wade.
“His ability to interpret new data and collaborate with all relevant functions and levels, while completing projects at an accelerated pace fits well with our mix of advanced management tools.”
Brothers most recently was with Gelia Wells and Mohr. He has worked with over fifty supplier companies supporting hundreds of different product lines.
He specializes in marketing strategy and new product innovation, and has shepherded many new product introductions to both the OEM and aftermarkets worldwide.
Brothers will be publishing frequent articles and web blogs.
Randy holds an MBA from Case Western Reserve University and a BSEE from Case. He will be located in Wade&Partners Elgin, IL office.