FOR IMMEDIATE RELEASE
Two More Aftermarket Veterans Join Wade&Partners
Marrale, Smith Complement Marketing Capabilities
Wade and Partners, the aftermarket marketing consulting firm, have announced the addition of two more aftermarket veterans to their experienced lineup.
Chuck Marrale has more than 35 years of experience in sales skills coaching and sales management communication training. He is also widely regarded for his strategic planning facilitation, which focuses on the creation of a fluid direction to the market development process.
Terry Smith has provided unrivalled market and product planning and process analysis for over 30 years. His recent emphasis on anti-counterfeiting and brand protection worldwide has put him at the forefront of the intellectual property battle.
“I am personally thrilled to have the chance to work even more closely with Terry and Chuck” said Bill Wade, Managing Director.
“Their talents and experience are a perfect fit with the expertise offered by our other partners. I don’t think other firms can offer anywhere near the specialized advice and integrated support in the automotive and heavy truck parts markets”.
Both will continue to operate from their home office locations. Direct contacts are:
- Chuck Marrale 910.695.5101 salesdevelopment@earthlink.net
- Terry Smith 303.946.1003 nailpirate@msn.com.com
Wade&Partners specializes in aftermarket issues such as entry-level training, unexpected growth opportunities, strategic development, startup or turnaround counsel, brand building and restoration. Other partners include:
- Bill Wade (Corporate management & innovation)
- Craig Fry (Marketing/communications, advertising, sales promotion)
- Jack Creamer (Mergers/acquisitions and recruitment)
- Dr. Mic McCauley (Organizational design conflict resolution)
- Ron Garand - (Information technology, parts and service database management)
- Bob Sandidge (Communications, multi-media & Internet design)
- Greg Stout (Sales training, sales force training and design)
- Russ Todd (Retail program design & implementation)
- Tom Torcomian (Logistics analysis, rationalization & management)
- Chuck Vollman (Marketing/training, public relations, product tactics)
Wade&Partners can assist manufacturers and distributors in three critical areas:
Strategy and Analysis… It rarely does any good to try to treat a problem until you are pretty sure what exactly it is. By thoroughly reviewing both the company and customer sides - at all appropriate levels - we try to discern, and then address, the real opportunities in sales and customer service performance.
Organization and Training… The best story in the world does you no good without a trained, prepared and coordinated field sales and internal customer service effort ready to deliver on your marketing promise. We offer state-of-the-art context training programs to raise the performance of the entire sales organization above even the toughest (and rapidly expanding) customer expectations.
Communication… Why invest in unique product or process technology if you can’t effectively spell out the benefits of every single feature of your products and programs. Utilizing all possible communication channels – from trade journals and direct mail to radio and the Internet- we will get your message across to the people who need to know… in the language they understand.
Wade&Partners specializes in management services for parts aftermarkets worldwide. The company’s areas of expertise, recent publications and articles can be found at www.wade-partners.com.