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FOR IMMEDIATE RELEASE

Wade&Partners Announces Newest Publication

Training Manual Offers Advice on Distributor Profitability

Wade&Partners has just announced the availability of its newest publication, “Aspects of Marketing and Economics in Heavy-Duty Truck Parts Distribution and Service” which discusses what is needed for the profitable operation of distribution and the importance of customer service in the heavy-duty parts and service market.

The training manual consists of fourteen chapters covering topics such as the evolution of distributors and their functions, understanding the overall profit picture and consolidation realities. It concludes with an appendix on Financial Management for Profit Improvements and one on the Nine Essential Concepts of Aftermarketing.

"Aspects" can be utilized by everyone from entry-level personnel to management.

Wade&Partners is a marketing consulting firm specializing in management services for parts aftermarkets worldwide. Affiliated groups include The Wade Agency, a full service advertising agency, and Wade Industrial Scholastics, which is involved in applied learning technologies.

For more information on purchasing the Aspects book as well as a list of articles and publications, and a list of partners can be found at www.wade-partners.com. Or please call Bill Wade at (847)760-0067.