The White Paper White Paper
by Craig Fry
In a world where advertisers are looking for new and innovative ways to market their products, an old tool is re-emerging as a cost-effective and credible tool for getting your message out: The white paper. It's especially effective in business-to-business advertising.
Like any other kind of advertising, most of the marketing white papers produced today are a real waste of bandwidth.
This white paper on how to write a white paper contains a wealth of tips and suggestions on how to make your white paper more effective. And it's free, courtesy of Wade&Partners.