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FOR IMMEDIATE RELEASE
More Information: Chuck Vollman
847.760.0067
Two More Aftermarket Veterans Join Wade&Partners
Marrale, Smith Complement Marketing Capabilities
Wade and Partners, the aftermarket
marketing consulting firm, have announced the addition of two more aftermarket
veterans to their experienced lineup.
Chuck Marrale has more than 35 years of experience in sales
skills coaching and sales management communication training. He is also widely
regarded for his strategic planning facilitation, which focuses on the creation
of a fluid direction to the market development process.
Terry Smith has provided unrivalled market and product planning
and process analysis for over 30 years. His recent emphasis on
anti-counterfeiting and brand protection worldwide has put him at the forefront
of the intellectual property battle.
“I am personally thrilled to have the chance to work even more
closely with Terry and Chuck” said Bill Wade, Managing Director.
“Their talents and experience are a perfect fit with the
expertise offered by our other partners. I don’t think other firms can offer
anywhere near the specialized advice and integrated support in the automotive
and heavy truck parts markets”.
Both will continue to operate from their home office locations.
Direct contacts are:
Wade&Partners specializes in aftermarket issues such as
entry-level training, unexpected growth opportunities, strategic development,
startup or turnaround counsel, brand building and restoration. Other partners
include:
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Bill Wade (Corporate management &
innovation)
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Craig Fry (Marketing/communications,
advertising, sales promotion)
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Jack Creamer (Mergers/acquisitions and
recruitment)
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Dr. Mic McCauley (Organizational design
conflict resolution)
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Ron Garand - (Information
technology, parts and service database management)
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Bob Sandidge (Communications, multi-media
& Internet design)
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Greg Stout (Sales training, sales force
training and design)
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Russ Todd (Retail program design &
implementation)
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Tom Torcomian (Logistics analysis,
rationalization & management)
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Chuck Vollman (Marketing/training, public
relations, product tactics)
Wade&Partners can assist manufacturers and distributors in three
critical areas:
Strategy and Analysis… It rarely does any good to try to treat a
problem until you are pretty sure what exactly it is. By thoroughly reviewing
both the company and customer sides - at all appropriate levels - we try to
discern, and then address, the real opportunities in sales and customer service
performance.
Organization and Training… The best story in the world does you
no good without a trained, prepared and coordinated field sales and internal
customer service effort ready to deliver on your marketing promise. We offer
state-of-the-art context training programs to raise the performance of the
entire sales organization above even the toughest (and rapidly expanding)
customer expectations.
Communication… Why invest in unique product or process
technology if you can’t effectively spell out the benefits of every single
feature of your products and programs. Utilizing all possible communication
channels – from trade journals and direct mail to radio and the Internet- we
will get your message across to the people who need to know… in the language
they understand.
Wade&Partners specializes in management services for parts
aftermarkets worldwide. The company’s areas of expertise, recent publications
and articles can be found at www.wade-partners.com.
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