Consultants To The Aftermarket     

Wade&Partners Play “Marketing Hardball”

Group Offers “Take-No-Prisoners” Solutions to Difficult Marketing & Business Problems

        Veteran industry executive Bill Wade today announced the formation of Wade&Partners, a group created to help companies faced with concerns such as slow growth, intensified competition or threatening market shifts, as well as the increasing need for brand building and product development.

Unlike narrowly focused ad agencies or traditional consultants, Wade&Partners focuses on the context of the problem and defines solutions in terms of actionable items with measurable outcomes. Said Wade, “We can help organizations that are faced with a market crisis, competitive threat or an unforeseen opportunity. We’re also able to help in startup and turnaround situations. In any case, the first task is to understand the problem or opportunity in all its dimensions, including customer effects, external market influences, competitors and other key elements. Once that process is complete, we work with the client to create a results-oriented, take-no-prisoners solution we refer to as Marketing Hardball.”

The most important single element in utilizing Marketing Hardball, Wade said, “Is to look at a client’s situation and see it as it really is … not as it may appear to an observer new to the industry or a company employee who has faced it the same way repeatedly in the past. Obviously, it’s impossible to develop a real solution if you can’t pinpoint the actual issues. You have to understand the context before you can fix the problem.”

Asked about implementation, he explained that Wade&Partners has a bias toward action. “We believe in bold implementation of well conceived plans. With the backgrounds and experience of our Partners, their natural bias is toward getting results ASAP. Wade&Partners provides services such as:

Strategy Development

Logistics

Training

E-Commerce Solutions

Channel Management

Customer Relationship Management

Organization Design & Recruiting

Market Research

Communications

Brand management

Product Development

The Wade partners represent a variety of backgrounds and come to the task with a wide range of business and professional experiences. Each of the partners brings an experienced approach to the analysis process and a fresh and un-compromising point-of-view when considering solutions. According to Wade, “Each of the partners has an outstanding business background. They go ‘beyond the book’ when it comes to the process of uncovering the real problems and creating solutions that work. They know what questions to ask. It’s tough to get anything past them.”

The Marketing Hardball story can be downloaded from the Wade&Partners website (www.wade-partners.com) or by contacting the group at 630-845-1231. They have also prepared a booklet entitled Essential Concepts of AfterMarketing, containing the cardinal rules for surviving in the aftermarket. It is available at the website.