Publications

Aftermarket Innovation

Aftermarket Innovation is a 78 page book that can guide any organization to new innovations. The chapters cover such topics as the importance of defining a destination, key innovation concepts, and trends in the aftermarket.

  Available for order by contacting Kelly Holliday.

Aspects of Marketing and Economics in Heavy-Duty Truck Parts Distribution and Service

This training manual discusses what is needed for the profitable operation of distribution and the importance of customer service in the heavy-duty parts and service market.  It contains fourteen chapters covering topics such as the evolution of distributors and their functions, understanding the overall profit picture and consolidation realities.

  Available for order by contacting Kelly Holliday.

Essential Concepts of Aftermarketing

Did you know that there are nine basic marketing concepts that are essential to the aftermarket? They will effect your business whether you recognize them or not. So you might as well embrace them. Better yet, master them.

You can learn about them in the booklet, "Nine Essential Concepts of Aftermarketing."

  Available in the Adobe Acrobat file format. Approximately 155 Kb.