Try your best to put yourself in the heads of your customers. If they were to read the following statements about your company, would they strongly disagree (1) or strongly agree (5) or something in between?
Disagree -- Agree |
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| Your company is well run and managed. |
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| Your employees are well-trained and know their products. |
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| Your employees are friendly and polite. |
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| I get helpful service when I call on the phone. |
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| The products you carry are top-quality. |
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| The service I get from you is top-quality. |
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| You always give me what I need when I need it. |
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| The products you carry are reasonably priced. |
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| Your deliveries are prompt. |
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| Your place of business is clean and well run. |
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| Your return policies are clearly spelled out and fair. |
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| You are the first place I turn to when I need help. |
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There's no scoring mechanism for this survey. But once you've completed it, you might want to print it out and study it. If you've answered the questions accurately and honestly, it will reveal important strenghs and weaknesses about the condition of your brand.