Bill Wade

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Heavy Truck Technology- A Sure Thing Prediction:

An Attempt to Clear Away the Oil/Energy Fog

By Bill Wade

As Printed in the Op-Ed Column of Jan. 7, 2008 Transport Topics

Panic is never pretty and $100 barrels of oil are exhibit A.

While I don’t think the Robber Barons of OPEC will be any more effective at price fixing over time than any other cartel historically has been (they all fall prey to human psychology), I do think that there is a long term concern.

This is why I think there is one technology area above all others important for the future of the heavy duty truck business ... fuel conservation.

Fair warning, there is really no horizon on the road to energy independence, only the hurdles right in front of you; those that you can actually affect today.

To get a broad perspective on the situation, assume the following (these numbers come from IEA/WEO reports):

The demand pattern looks like this:

Barrels/Day (millions)
2006
2020
Global Oil demand
83
115
less non-OPEC
(50)
(55)
OPEC demand
33
60

It looks simple, and on the surface, it looks like its good to be an OPEC provider.

However, I feel that commodity speculation coupled with low spare capacity both upstream and downstream has been the primary contributor to tightness in the market. Here are the underlying facts:

The biggest and most intractable problems may end up being political. The proved reserves worldwide have risen 12% in the past ten years, according to the British Petroleum (BP) annual report.

There is abundant supply in inventory above ground today. It just is not in the US. According to the US Energy Information Agency, in-tank worldwide inventory is at an all-time record; so we currently are suffering from lousy inventory control more than actual shortage.

At the same time, US demand actually dropped 1.5% in 2006. According to an analyst’s report by Exxon Mobil, this oil giant has actually cut back on its long term forecast for oil consumption.

Tragically (for their citizens), OPEC and other producer nations that have the oil will not deal with most western companies that have the state of the art deep well exploration and production technology.

Add this to the instability of Saudi Arabia and the push toward nationalizing non-OPEC resources and you can get the sense of the immediacy of the need for conservation technology.

One last political effect note: The oil price spike has really little to do with US dollar valuation, a commonly blamed suspect. As the dollar recently slid about 10% against a currency basket, oil prices rose nearly 40%.

In the short term, its not basic supply/demand economics. It is not the dollar. It is not even Iraq. Today’s spike is as much commodity speculation as anything.

And we know what happens to speculative bubbles!

Still, for the heavy duty truck business, fuel conservation will not merely be a question of price. It will soon be a question of economic survival. None of the four major disciplines of fleet efficiency/conservation can be ignored:

Each of these carries have roughly the same potential for savings, but when used together represent a more powerful force than any government mandate.

No need to panic, but it is certainly a good time for all facets of the heavy truck industry to move quickly in all areas of fuel efficiency.